What if Design was Used to Enrich the Local Community?

The Virginia Capital Trail Foundation has an annual fundraiser to build excitement and raise funds before their big kick off event in the Spring. This year they had a lofty goal with wanting to double last year’s goal. Could it be done?

The campaign's overarching goal was to enhance, promote, and advocate for the continued development of the Virginia Capital Trail. To touch on a broader audience, I decided to focus on a design highlighting the multi-use of the trail. Cyclists would still be the main focus but with other community members feeling the love too. Feel free to check out the campaign in entirety here.